Muthoot Snehasammanam an initiative of Muthoot M George Foundation, The CSR division of The Muthoot group, for the purpose of honoring artists, writers and their widows by providing financial assistance.
The first edition of Snehasammanam programme was launched in January 2015, 14 beneficiaries were then honored. In 2016 and 2017, 14 artists were chosen. Muthoot Snehasammanam 2018 honored 7 more artists thus bringing the total number of beneficiaries to 38. These beneficiaries were selected from applications received from artists, writers and their dependents. The pensions are given on a monthly basis. The first installment of the pension for the financial year 2018-2019 was distributed during the event conducted at Hotel Malabar Palace, Calicut.
The program was inaugurated by Smt. P Valsala, Eminent Writer along with Mr. George M Jacob, Executive Director, Muthoot Finance Ltd. Other officials present during this occasion included Mr. John V George, DGP Haryana (Retd) & Executive Vice President, Muthoot Finance Ltd., Mr. PV Gangadharan, Director, Mathrubhoomi, Mr. P Sreedharanunni, Poet, Adv Thomas Mathew, Councilor, Corporation of Calicut, Mr. Sunil Bhaskar, President, Musicians Welfare Association, Mr. Babu John Malayil, DGM, Corporate Communications, Mr. Anil Kumar A K, Regional Manager, Muthoot Finance Ltd.